BookMyShow, has released its latest campaign film, themed ‘Unlocking Life’. The film is a reimagination of the good old days of memorable entertainment experiences with friends and family in a new avatar, as people revisit their favourite forms of out-of-home entertainment experiences in the new normal.
The film highlights BookMyShow’s latest safety feature ‘My Safety First’, which enables an absolutely safe and secure entertainment experience for users. The ‘Unlocking Life’ campaign comes at a time when entertainment in the country is starting its revival cycle after a six month-long pause, giving millions of Indians a much needed respite from the no-show phase.
Conceptualised and executed by BookMyShow’s in-house team, the film aims to target entertainment-lovers across age groups, geographic restrictions notwithstanding and social setups through various social media platforms, with the spotlight on the all-new out-of-home entertainment experience. The ‘Unlocking Life’ campaign emphasises the importance of health and safety measures, now more than ever, putting ‘My Safety First’ squarely at the centre of secure entertainment experiences.
‘My Safety First’ will help create awareness amongst consumers on the various levels of safety and hygiene measures available across different entertainment experiences listed on BookMyShow. This safety shield feature which has been created using BookMyShow’s robust consumer and data analytics will highlight the best practices being followed by partners across India and will facilitate a safer and more secure experience for users, right from the time of booking tickets to experiencing entertainment, on ground.
The ‘My Safety First’ tag will highlight various safety indicators such as social distancing-based seating, thermal screening, contactless security check, availability of hand sanitizers, daily temperature check for staff members, availability of packaged food & beverages, limited occupancy in restrooms, compulsory masks, sanitization before every show amongst others, enabling users to see the various safety measures employed by partners
Ashish Saksena, chief operating officer – cinemas, BookMyShow said, “The ‘Unlocking Life’ campaign aims at redefining the vast array of entertainment experiences and how they will be rolled out even whilst retaining the same measure of fun and vibrancy, as audiences finally gear up to step out and make memories with their loved ones, in these extraordinary times. The ‘My Safety First’ feature on our platform further strengthens our promise of providing safe entertainment to our users, and we urge all entertainment-lovers to make an informed decision as they get ready to experience entertainment in its new avatar, like never before.”